helping businesses in farmington show up online.
Social Media for
Business Owners
A Desert Sol Workshop | October 22 | $99 per seat
8 seats only — secure your seat today
Stop guessing what to post!
Location
307 S Lake Street, Farmington, NM
Date
October 22
Eli Gonzalez
Desert Sol Photo & Video// Founder + Lead Creative
Good businesses, the ones their customers genuinely love, are invisible online. Not for lack of effort. Because nobody ever showed them how to say it.
I talk to owners all the time who can tell me exactly why their last five customers chose them — they just never thought to put that online. This workshop is me closing that gap: helping you find the people you're already the right fit for, and say what you do so plainly a stranger gets it in one sentence.
I'm Eli Gonzalez, owner of Desert Sol Photo & Video. I'd rather hand you the tools than keep being the only one who knows how to use them.
The Problem?
YOU DON'T KNOW WHAT TO POST.
If social media's been sitting on your to-do list for months, but every time you open Tik Tok, Facebook, or Instagram you're thinking, "What do I even say?" — this is for you.
You know you should be posting. You've got the business, the results, the happy customers. What you don't have is a plan — or the time to guess at one post at a time.
Who it's for:
THIS IS FOR YOU IF:
— You're a small business owner who wears every hat, including "social media manager"
— You post when you remember to, not on any real schedule
— You're not sure who you're actually talking to online
— You've got great customers and no idea how to turn their stories into content
— You want a plan, not more advice you'll forget by Monday
How it works:
Two hours. Eight people. No lecture — a working session.
This isn't a just a slideshow. It's hands-on. You'll leave with decisions made for your own business — not a stack of notes to figure out later.
What you'll walk out with:
By the end of these 2 hours, you'll have:
— 3–4 clear avatars — the people you're already organically solving problems for.
— A simple, obvious way to say what you do — no more vague taglines.
— The 3 content types that build consistent, lead-generating content.
— SEO phrases your avatars actually search for.
— A realistic posting rhythm you can actually sustain.
— Clarity on what social media can — and can't — do for your business.
— Personalized feedback and time for your questions.
FAQ
Do I need to know anything about marketing?
No. No marketing degree required, no complicated strategies — just a willingness to work through some questions about your own business.
What should I bring?
Just yourself. Bring a notebook if you like — worksheets are provided.
Is this only for certain kinds of businesses?
No. It's built around your customers and your message, whatever you sell.
What if the workshop doesn't work for my schedule?
Seats are limited to 10, so if this date doesn't work, reach out — future sessions are being planned.
$99 - Reserve your seat!
(This is the founding session — future workshops may cost more.)
I'm keeping it small — just 8 people — so everyone gets personal help and time to ask questions.
If you've been wanting to finally get consistent with social media, I'd love to have you there.